Social and Behavioral Sciences Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

A Schema-Theoretic Approach To Hierarchy In Eighteenth-Century Tonality, Simon K. S. Prosser

Dissertations, Theses, and Capstone Projects

Prevalent modern-day theories of tonal hierarchy for eighteenth-century music, especially those influenced by the ideas of Heinrich Schenker, have been called into question by schema theorists such as Robert Gjerdingen and Vasili Byros, who argue from both cognitive and historical evidence that eighteenth-century tonal cognition was sequential or “windowed” rather than hierarchical. This dissertation seeks to recuperate the concept of tonal hierarchy in eighteenth-century music, drawing on research that reconstructs the implicit tonal theories of the partimento and thoroughbass traditions, as well as concepts of hierarchy from schema theory itself, to formulate a historically and cognitively grounded theory of tonal …

Sacred Music In Colonial Era Hispaniola: The Evangelization Of The Taino People, Tito J. Gutierrez

Student Theses

During the 15th-18th centuries, the major European religious orders; the Franciscans, Dominicans, Jesuits, and Jeronymites, journeyed to the newly colonized American territories in an attempt to convert the multitudes of natives peoples living there. Along with prayer books, crucifixes, and religious images, these missionaries brought sacred European music to American shores in an attempt to attract the native people to the Catholic faith.The use of music as a tool for conversion of native people in places such as Mexico, South America, California, and the South West United States, have been well researched and documented. However, the research of the spiritual …

O Tonalismo Como Força Colonizadora Na África, Kofi Agawu, José H. Padovani

Publications and Research

Resumo do tradutor: No ensaio, Kofi Agawu aborda a relação entre o tonalismo – entendido como “sistema hierarquicamente organizado de relações entre alturas” – e a música africana. A partir de diferentes exemplos e em diálogo com contribuições dos estudos decoloniais e da etnomusicologia, Agawu desenvolve uma interpretação crítica que busca compreender como aspectos da imaginação musical africana responderam à violência colonial imposta a partir de uma linguagem harmônica estrangeira. Após três momentos, em que busca respectivamente expor (1) aspectos do tonalismo na música africana da atualidade, (2) aspectos do pensamento tonal africano pré-colonial e (3) elaborações composicionais de criadores …

Lives In Musicology: My Life In Writings, Kofi Agawu

Publications and Research

Responding to an invitation from the editors of Acta Musicologica to tell the story of his life in musicology, Kofi Agawu describes his upbringing and early education in Ghana and his university studies in the UK and the US. In a career focused on teaching, research, and writing, he outlines a number of intellectual projects involving the analysis of African and European music. He ends by acknowledging renewed discussions of race and identity in the musical academy today, and hints at his own growing interest in African art music.

Reimagining The Flute Masterclass: Case Studies Exploring Artistry, Authority, And Embodiment, Sarah Carrier

Dissertations, Theses, and Capstone Projects

This work explores the flute masterclass as an aesthetic, ritualized, and historically reimagined cultural practice. Based on fieldwork that took place between 2017 and 2019 in the United States, in Italy, and on the social media platforms Instagram, Facebook, and YouTube, I argue that the masterclass—an extension of the master/apprentice system that dominates learning in the classical music tradition—is characterized by embodied qualities of artistry and authority. These qualities are not inherent, but are perceived through subjective, social, familied, and affective bodies.

Chapter One outlines the main themes and the research design. Chapter Two is a case study that analyzes …

The Feast Of Corpus Christi As A Site Of Struggle, Barbara R. Walters

Publications and Research

Multiple versions of the liturgy for the new fest of Corpus Christi provide evidence for changes in the theology of the Eucharist during the thirteenth century. These changes give pause in crediting the Miracle of Bolsena as the source of inspiration for the 1264 version of the liturgy by St. Thomas Aquinas. An earlier version of the "original office" with approbation from Liege Bishop Robert Thourotte in 1246 and a celebration of the feast by Hugh of St. Cher in 1252 weigh against the Bolsena Miracle as the source. Moreover, the idea of a corporeal presence with blood issuing from …

Engaging With Research And Resources In Music History Courses, Jennifer Oates

Publications and Research

With the ever-expanding sea of resources available to students today, it is now more important than ever to teach students how to navigate, assess, and interpret resources. Given the ease of access to information, students tend to seek out the path of least resistance, most often a Google search and/or Wikipedia. Their unfamiliarity with print resources, such as thematic catalogues, means they are missing out on significant music scholarship that is not available online or through Google. Today’s students have grown up searching the internet. The single-search approach of a web search leaves many students confused by terms like …

To Cite Or Not To Cite? Confronting The Legacy Of (European) Writing On African Music, Kofi Agawu

Publications and Research

English Abstract:

The current citational practice in Western scholarship is ideologically loaded, being far more suited to a written economy than a primarily oral culture in which knowledge is preserved in memory and disseminated through repeated performance. The impact of orality on musical scholarship should be more closely investigated; African scholars have all too often become informants rather than theorists of their own traditions. It is therefore proposed that the routine citation of a body of scholarship developed without Africa's historically-specific intellectual needs and ambitions in mind should in fact be discouraged.

German Abstract:

Die heutige Zitierpraxis der westlichen Wissenschaft …

Structural Analysis Or Cultural Analysis? Competing Perspectives On The "Standard Pattern" Of West African Rhythm, Kofi Agawu

Publications and Research

Polyrhythmic dance compositions from West Africa typically feature an ostinato bell pattern known as a time line. Timbrally distinct, asymmetrical in structure, and aurally prominent, time lines have drawn comment from scholars as keys to understanding African rhythm. This article focuses on the best known and most widely distributed of these, the so-called standard pattern, a seven-stroke figure spanning twelve eighth notes and disposed durationally as <2212221>. Observations about structure (including its internal dynamic, metrical potential, and rotational properties) are juxtaposed with a putative African-cultural understanding (inferred from the firm place of dance in the culture, patterns of verbal discourse, …

Mallorca: Centers For Musical Historical Research, Antoni Pizà, Joan Parets I Serra

Publications and Research

Majorque, la plus grande des îles Baléares, a une riche histoire musicale. Depuis plus de dix ans, le Centre de documentation musicale historique local a entrepris de recueillir, conserver et propager le patrimoine historique et musical des îles Baléares. L'article retrace l'historique de la recherche dans la région et donne un aperçu des collections et des activités du Centre, qui incluent des publications, des colloques réguliers et des rencontres scientifiques.

Mallorca, eine der größten Inseln der Balearen, hat eine reiche Musikgeschichte. Seit zehn Jahren ist das lokale Zentrum für historische Musikdokumentation dabei, das historische und musikalische Erbe der Balearen zu …

The Invention Of "African Rhythm", Kofi Agawu

Publications and Research

"African ryhthm" was invented in the 1950s when, thanks to pioneering research by the Reverend A. M. Jones, Alan Merriam, Gilbert Rouget, Erich von Hornbostel, and John Blacking, among others, "African music" was construed as an essentially rhythmic phenomenon. Three decades and a sizable body of empirical research later, it is easy to see that an overriding ideology of difference (between "Africa" and the "West") motivated these early efforts. This essay reinvents "African rhythm" not by denying its own ideological construction but by engaging in an imaginary dialogue with earlier researchers in an effort to concretize that which was missing …

Representing African Music, Kofi Agawu

Publications and Research

Of all the currents of change that have swept the humanities during the last half-century, the most far-reaching revolve around language. Philosophy, history, and literary criticism, among other language-based disciplines, have developed what is often presented as a largely unprecedented self-consciousness about representation. The message to scholars in nonlanguage-based disciplines is clear: to be taken seriously, one can no longer view language as a transparent window to an objective reality but must confront the foundational political and ideological baggage of the medium itself, as well as its constant slippage in the hands of the producer.

Variation Procedures In Northern Ewe Song, V. Kofi Agawu

Publications and Research

The major organizational principle of Northern Ewe song is one shared by numerous African, Oriental, and European musical traditions: a small number of models (variously described as "basic shapes," "archetypes," "background structures," "basic designs," "core patterns," "deep structures") is transformed in a wide variety of ways during performance. Variation takes place on different hierarchic levels both within and between songs and includes practically all of a song's dimensions (rhythm, interval, register, contour, harmony, and so on). This principle, although widely demonstrated in the literature on African song (see, among others, Jones 1976; Kauffman 1984; Schmidt 1984; and Erlmann 1985), is …

Music In The Funeral Traditions Of The Akpafu, V. Kofi Agawu

Publications and Research

"Nna lo senu kuwe, fie oresire somoloo?" ("Who laid a mat for him, so that he slept so deeply?") With this rhetorical question, the Akpafu of Southeastern Ghana initiate a period of public mourning occasioned by the death of one of their number.1 The philosophic significance of death in Akpafu culture is twofold. First, it marks the completion of the earthly cycle of existence, birth-circumcision-puberty-marriage-death. Second, it opens the door to a higher, spiritual realm in which the deceased, as an ancestor, takes his place alongside the lesser gods and the Supreme Being in the higher reaches of the hierarchy …