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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Objectification And Meaning Transference: Does Showing More Skin Mean Less Perceived Agency For Brands?, Zachariah Schlichting
Objectification And Meaning Transference: Does Showing More Skin Mean Less Perceived Agency For Brands?, Zachariah Schlichting
CMC Senior Theses
The purpose of this study is to explore the effects of sexual imagery in advertisements on consumers’ perceptions of brand competence and agency. The effect of a brand’s expected agency was also manipulated between two groups, high expected agency (e.g., tech companies) vs low expected agency (e.g., alcohol companies). 167 participants (M=22.48, 54% women) were recruited through Sona Systems and social media to partake in an online survey conducted through Qualtrics. Participants were randomly assigned to one of four experimental groups and shown seven fictional advertisements; four target advertisements and three deception advertisements. They were then asked to rate their …
Expressing Pride: Effects On Perceptions Of Agency And Communality Based On Race And Gender, Rosalyn A. Miles
Expressing Pride: Effects On Perceptions Of Agency And Communality Based On Race And Gender, Rosalyn A. Miles
MSU Graduate Theses
This study investigated how the expression of pride shapes perceptions of agency and communality, and how those perceptions differ when the pride expresser is of a certain gender and race. Participants were primed with a scenario featuring a picture of a target varying in race and gender. Participants were then invited to complete a survey assessing their perceptions of agency, communality, leadership competence, and ascribed interpersonal hostility. It was hypothesized that the expression of pride over happiness would rank someone as being more or less agentic, communal, competent in leadership, or interpersonally hostile. It was also hypothesized that black targets …
Perceived Masculinity/Femininity Of Managers And The Feedback Environment, Jeremy W. Pawlak, Paul E. Levy Dr.
Perceived Masculinity/Femininity Of Managers And The Feedback Environment, Jeremy W. Pawlak, Paul E. Levy Dr.
Williams Honors College, Honors Research Projects
Past research suggests that the masculinity/femininity of a supervisor plays a role in the effectiveness of his/her leadership in organizations. This study looked into the relationship between the perceived masculinity and femininity of supervisors by employees and the feedback environment. The data for the research were collected from 66 men and 78 women in the United States who were working 20 or more hours per week using Amazon’s Mechanical Turk website. The survey was the combination of the supervisor subscale of the Feedback Environment Scale (FES) and a slightly modified version of the Personal Attributes Questionnaire (PAQ). Each of the …