Social and Behavioral Sciences Commons^™

Effects Of Actual And Perceived Air Pollution On U.S. Twitter Sentiment, George R. Garcia Iii

Undergraduate Honors Theses

Objective

This study examines the associations between actual and perceived air pollution (PM_2.5, AQI, and ground visibility), weather information, and expressed sentiment via US Twitter. Heterogeneity in the associations across date and county characteristics are also explored.

Methods

A sentiment index was constructed using 27,827,828 geotagged U.S. tweets posted between May 31 and November 30, 2015. Associations between AQI category changes and the sentiment index were estimated using multi-cutoff regression discontinuity models. Associations between same-day and lagged PM_2.5, ground visibility, and the sentiment index were estimated using weighted linear regression models. Models include weather variables and …

Analyzing The Effects Of Brand Mascots On Social Media: Johnson City Power Board Case Study., Kristopher Caufield

Undergraduate Honors Theses

This paper examines the effects of a brand character or mascot on the brand and social media interactions. A case study was conducted on the recent introduction of Johnson City Power Board's new mascot Will Power. Facebook statistics were used to determine the amount of interaction certain posts received on the Johnson City Power Board's Facebook Page. Will Power posts received more interactions than any other topic for the Power Board.