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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Logic Of "Social Enterprise": The Big Issue Organization And New Labour Policy At The Millennial Juncture, Suman Gupta
The Logic Of "Social Enterprise": The Big Issue Organization And New Labour Policy At The Millennial Juncture, Suman Gupta
CLCWeb: Comparative Literature and Culture
This paper explores the emergence of and policies and practices underpinning ‘social enterprise’ in Britain: that is, the concept that businesses could provide social services and benefits while returning profits to those who have invested in them. This paper argues that, in Britain, the concept was massaged into existence and adopted as a business and policy model at a particular historical juncture, in the later 1990s and early 2000s. The process involved a careful interweaving of linguistic maneuvers with financial calculations both at the level of specific businesses and at that of political regimes. This process is traced here with …
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski
School of Business: Faculty Publications and Other Works
The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …
Austin Fraser Internship In Reading, England, Megan Ditore
Austin Fraser Internship In Reading, England, Megan Ditore
Student Engagement Posters
Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.