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Full-Text Articles in Social and Behavioral Sciences
India Starts To Open Up, Singapore Management University
India Starts To Open Up, Singapore Management University
Perspectives@SMU
Investors have often shied away from India, citing the difficulties inherent in its notoriously difficult businesss landscape. Yet there is a lot of money to be made in India, Dr S Narayan, Senior Research Fellow of the Institute of South Asian Studies at the National University of Singapore, told Perspectives@SMU. Many companies seem reluctant to carry out sufficient market entry analysis, he says, despite the policy changes now taking place in the world's tenth largest economy.
We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
Research Collection Lee Kong Chian School Of Business
From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.