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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Engaging Metis: Exploring An African Woman's Negotiation Of Change, Ruby Pappoe
Engaging Metis: Exploring An African Woman's Negotiation Of Change, Ruby Pappoe
Dissertations, Master's Theses and Master's Reports - Open
African women’s emerging visibility as social and political actors has received a lot of attention in the past two decades. Scholars have explored women’s political movements and sociocultural activism from various perspectives to expose their contributions to social change. Although this scholarship has expanded to incorporate multiple voices as well as expose the contemporary strategies of resistance women engage in to overcome difficult challenges, there seems to be little research on ordinary women as they also confront their daily challenges in hope of improving their situations. This research takes up this gap by exploring a Ghanaian woman’s resistance in the …
The Crisis Of Images: A Reading Of Feed A Child’S Controversial 2014 Advertisement, Marcel Tchatchou
The Crisis Of Images: A Reading Of Feed A Child’S Controversial 2014 Advertisement, Marcel Tchatchou
Dissertations, Master's Theses and Master's Reports - Open
This work reads Feed A Child’s 2014 South African fund raising campaign advertisement (http://goo.gl/cRboV7) through Stuart Hall’s Encoding/Decoding model of communication. Utilizing concepts from Stuart Hall’s model this paper draws attention to racial questions raised by the commercial. Even though the commercial’s stated purpose is to raise awareness of unequal social conditions in South Africa, its visual elements are racially offensive. The turmoil generated by the commercial is the consequence of the complex structure of its message, and the fact that its meaning is not determined solely by the organization’s stated intentions. This work explores the way that the processes …