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Articles 1 - 2 of 2
Full-Text Articles in Physical Sciences and Mathematics
Celestial Bodies, Rebecca L. Rand, Mark Popinchalk
Celestial Bodies, Rebecca L. Rand, Mark Popinchalk
Capstones
Most of us will never come close to touching space. But space touches us every day. On Celestial Bodies, journalist Rebecca Rand and astronomer Mark Popinchalk explore the ways outer space interacts with life on earth.
In Episode 1, hosts Rebecca Rand and Mark Popinchalk explore how, for millions of years, trees have been recording celestial events in space. Within the rings of their trunks, trees store radiation from solar flares, supernovae, and changes in the earth’s magnetic field. The hosts talk to Dr. Ben Pope to learn more about what we can discover by looking at radioactive molecules …
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …