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Behavior and Behavior Mechanisms Commons™
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Full-Text Articles in Behavior and Behavior Mechanisms
The Effect Of Posture On Classroom Participation, Janine Cerutti
The Effect Of Posture On Classroom Participation, Janine Cerutti
Honors Theses
Past research suggested that students with low self-esteem participate less in class than students with high self-esteem. Separately, prior research investigated the effects of nonverbal behavior on different variables such as confidence and performance. In the current research, we explored the effect of posture on the level of class participation (i.e. the number of times participants raised their hand to participate during a question-answer session). First, participants were asked to take a self-esteem questionnaire before participating in a simulated lecture. Next, participants were randomly assigned to either a slumped or upright posture condition. During the lecture, participants watched a short …
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
Honors Theses
Prior research on self-monitoring has indicated high self-monitors will moderate their behavior based upon their environment, whereas low self-monitors listen to internal cues to make behavioral decisions. Within the consumer research, there appears to be individual differences in product evaluation. Self-monitoring orientation has emerged as one explanation for variance in product assessment. High self-monitors have indicated to be more receptive to image-based advertising. Conversely low-monitors have shown to be drawn to quality-based advertisements. Thus, other attributes such as product design, specifically color, appear to be moderators in product assessment among high and low self-monitors. The current research examined the possible …
Children's Perceptions Of Bullying Situations: Factors Influencing Peer Interventions, Allison Minchoff
Children's Perceptions Of Bullying Situations: Factors Influencing Peer Interventions, Allison Minchoff
Honors Theses
Previous research is inconclusive as to whether racial biases are prominent in elementary school children and whether gender influences the children’s perceptions of a bullying situation. Since both bullying and racial discrimination are of increased concern, I investigated how children perceive ambiguous situations that could be considered deliberate bullying or an accident, as a function of the gender, race, and reputation of the potential bully. Participants were asked to read three brief scenarios, each accompanied by a picture of the potential bully, and completed a questionnaire regarding how positive they would rate the actor, how negative they would rate the …
Do Good Deals Really Increase Consumer Spending Patterns?, Georgina Teasdale
Do Good Deals Really Increase Consumer Spending Patterns?, Georgina Teasdale
Honors Theses
Annually, the average American spends thousands of dollars on goods and services, financing millions of jobs. Employees then continue this cycle, through spending their paycheck on goods and services thus continuing the cycle. It is this cycle that is at the forefront of the American economy, and thus of utmost importance to increase the profitability of businesses. In part, this can be accomplished through a greater understanding of consumer spending patterns. This study aims to help understand consumer behavior through looking at both loss leader pricing, and the endowment theory. This was done through an on-campus experiment that looked at …