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Full-Text Articles in Psychiatry and Psychology
A Study On The Effect Of Higher Education Branding On Student's College Decision, David E. Garcia
A Study On The Effect Of Higher Education Branding On Student's College Decision, David E. Garcia
Theses and Dissertations
All around us we are inundated by brand marketing. Logos and labels with trademarks surround our lives. With marketing being part of our society, higher education institutions have created a brand marketing scheme all their own. This new form of branding has caused many students to make their decision based on the logo, mascot or social lifestyle. The purpose of this study was to test whether attitudinal brand loyalty has a statistically significant effect on college decision through academic and athletic factors. Based on multiple regression analysis, results show that attitudinal brand loyalty does have a significant effect on college …
Hispanic Bilingual Learners' Perceptions And Educational Experiences Of Spanish-Speaking In South Texas, Isela B. Stephens
Hispanic Bilingual Learners' Perceptions And Educational Experiences Of Spanish-Speaking In South Texas, Isela B. Stephens
Theses and Dissertations
The present study focuses on a subset of data obtained from a larger interdisciplinary project, Proyecto Posible, which investigates how sociocultural and instructional factors predict positive outcomes among Spanish- and English-speaking Hispanic bilingual learners. As one part of Proyecto Posible, interviewers asked learners to speak in their language of preference about their experiences in school and feelings developed during interactions with others, as bilinguals. This study examines the qualitative component on bilingual learners’ perceptions of their own language proficiency in English and Spanish, perceptions of language use across a broad range of contexts including school, home, and community, …
An Exploratory Investigation Of Tele-Counseling: Looking At The Power Of Therapeutic Alliance In Improving Wellness, Jorge Rostro
An Exploratory Investigation Of Tele-Counseling: Looking At The Power Of Therapeutic Alliance In Improving Wellness, Jorge Rostro
Theses and Dissertations
The present study explored the power of one tele-counseling session to elicit change within post wellness ratings scores and the relationship between clients’ perceptions of relationship, goals and topics, approach and method, and overall session with clients’ wellness ratings. Results indicated that the mean for post-session wellness was significantly greater than pre-test wellness ratings. The standardized effect size, d, was .43, indicative of a moderate effect size. No difference was found between client’s perceptions of predictor variables with post-wellness rating scores. This study adds support for the use of tele-counseling services as one session might have the power to elicit …