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Social Learning Biases In The Use Of Complementary And Alternative Medicine, Marie Denell Letourneau

Boise State University Theses and Dissertations

In the United States, the use of complementary and alternative medicine (usually referred to as CAM) has increased dramatically over the last three decades. However, theoretically informed explanations about why people decide to use CAM therapies are lacking. The purpose of this study is to determine if there is enough statistical evidence to justify additional research on the relationship between social learning and the decision to use CAM. Working on the assumption that people make decisions based on information they have or can obtain, I applied the concept of learning bias in order to examine the ways in which people …