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Full-Text Articles in Medicine and Health Sciences
Factors Influencing Decision Making To Use Large Private Hospitals Of Thai Patients In Bangkok After Covid-19 Outbreak, Decha Lalitanantpong, Kingporn Thongbai, Anothai Ngamvichaikit
Factors Influencing Decision Making To Use Large Private Hospitals Of Thai Patients In Bangkok After Covid-19 Outbreak, Decha Lalitanantpong, Kingporn Thongbai, Anothai Ngamvichaikit
Chulalongkorn Medical Journal
Background: The worldwide pandemic of coronavirus infections disease 2019 (COVID-19 impacts the Thai medical’s hub tourism industry. The private hospital sector needs to provide appropriate services for Thai consumers. Objectives: The objectives of this research were to study: 1) The level of decision making of use large private hospitals of Thai patients living in Bangkok after COVID-19 outbreak; 2) The marketing mix related to the level of decision making to use large private hospitals; 3) The marketing mix that influences decision making to use large private hospitals. Methods: This study was a survey research. The population was 8,757,843 Thai patients …
Factors Influencing Edentulous Patient Decision-Making While Choosing Dental Implant, Arnun Jukisalapong
Factors Influencing Edentulous Patient Decision-Making While Choosing Dental Implant, Arnun Jukisalapong
Chulalongkorn Medical Journal
Background: Edentulous patients suffer from the loss of natural teeth that results in chewing efficiency compromise. In addition, alveolar bone loss will occur in external width and height, these situations will decrease the quality of patient’s life. Accordingly, the patient should wear a proper prosthesis that replaces the lost natural tooth. Nowadays, dental implant is the gold standard in tooth replacement. Objective: This study aimed to investigate the factors influencing edentulous patient decision-making while choosing dental implants to replace the lost natural teeth by using the marketing mix theory and healthcare consumer behavior to assess the patient decision-making. Methods: In …