Medicine and Health Sciences Commons^™

Gym Usage Behavior & Desired Digital Interventions: An Empirical Study, Meeralakshmi Radhakrishnan, Archan Misra, Rajesh Krishna Balan, Youngki Lee

Research Collection School Of Computing and Information Systems

Understanding individual’s exercise motives, participation patterns in a gym and reasons for dropout are essential for designing strategies to help gym-goers with long-term exercise adherence. In this work, we derive insights on various exercise-related behaviors of gymgoers, including evidence of a significant number of individuals exhibiting early dropout and also describing their attitudes towards digital technologies for sustained gym participation. By utilizing gym visitation data logs of 6513 individuals over a longitudinal period of 16 months in a campus gym, we show the retention and dropout rates of gym-goers. Our data indicates that 32% of the people quit their gym …