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An Analysis Of Electronic Cigarette And Cigarette Advertising In Us Women’S Magazines, Corey Hannah Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Danna Ethan, Rodney Hammond
An Analysis Of Electronic Cigarette And Cigarette Advertising In Us Women’S Magazines, Corey Hannah Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Danna Ethan, Rodney Hammond
Publications and Research
Background: Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US magazines marketed to women for cigarettes and e-cigarettes.
Methods: This study involved analyzing 99 issues of 14 popular US magazines marketed to women.
Results: Compared to advertisements for traditional cigarettes, advertisements for e-cigarettes were more often found in magazines geared toward the …