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Full-Text Articles in Medicine and Health Sciences
Boston Marathon, Erin Basavage
Boston Marathon, Erin Basavage
Master of Arts in Sport Management
The thesis started with the first chapter introducing the Boston Athletic Association (B.A.A.) and the history within their organization. The B.A.A. mission statement and what they stand for was also represented. The second chapter describes the specific details of the Boston Marathon event. Chapter Three provided a marketing plan for the Boston Marathon. The third chapter also highlights the purpose, product, project market, position, package, price, promotion, promise, personal selling, and place. In Chapter Four a plan to motivate and retain high performance employees was explained and implemented. A risk management plan specific to the Boston Marathon made up the …
National Football League Combine, Ricardo Jones
National Football League Combine, Ricardo Jones
Master of Arts in Sport Management
The NFL Combine is an annual event where potential professional football players get the opportunity to interview with professional teams. The Combine is an invite-only event where the athletes prepare for weeks before the actual event. This paper discusses the marketing plan of the NFL Combine with a goal to market to current and new football fans across the globe. This paper also covers strategies that will be used to retain employees along with a feedback process. A risk management plan was included to protect participants and employees. This risk management plan also includes a contingency plan in case issues …