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Evaluating Success In Public Health Advocacy Strategies, Michael Moore, Heather Yeatman, Christina Pollard

Illawarra Health and Medical Research Institute

Advocacy is conducted by public health organisations with the aim to bring about policy improvment for better health outcomes. Implementation of a new policy usually requires a change in government practice, often to be managed by relatively conservative and resistant, government agencies. To better understand the change process, relevant frameworks for managmg transition can be used, such as Kotter's The 8-step Process for Leading Change, as suggested by David Butt. This paper assesses the extent to which this framework can assist health advocates to determine the best approach and to evaluate the effectiveness of what they are doing as advocates. …