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Full-Text Articles in Medicine and Health Sciences
"Ice Is Crazy But If You Just Smoke A Bit Of Dope It's Not That Bad": Formative Research For A Drug-Driving Social Marketing Campaign In The Act, Sandra C. Jones, Elizabeth M. Wiese, Lance R. Barrie
"Ice Is Crazy But If You Just Smoke A Bit Of Dope It's Not That Bad": Formative Research For A Drug-Driving Social Marketing Campaign In The Act, Sandra C. Jones, Elizabeth M. Wiese, Lance R. Barrie
Sandra Jones
Road traffic accidents are one of the two leading specific causes of disease and injury burden in people aged 15-24 years. There are a number of factors that have been found to be associated with motor vehicle accidents and fatalities some of which (e.g., speeding and drink-driving) have been heavily targeted by social marketing campaigns and legislative actions. Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers, but the potential for social marketing in this area has received little attention. This paper reports on a qualitative study designed to examine young drivers knowledge …
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Sandra Jones
This exploratory study highlights the lack of public awareness of the role of the Advertising Standards Board (ASB) in the process of handling complaints about unacceptable advertising in Australia. Results show that only a small proportion of Australian adults know that the ASB are the appropriate complaints handling body. This lack of awareness is evident even among those who have made a complaint about advertising (generally to a less appropriate body). This highlights the need for an education campaign to inform the general public how to make a complaint about inappropriate advertising, and who to make a complaint to. Empowering …
Equal Discussion Of Significant Findings? Not Confirmation Bias, But A Focus On The Most Significant Findings, Sandra C. Jones, Christopher A. Magee
Equal Discussion Of Significant Findings? Not Confirmation Bias, But A Focus On The Most Significant Findings, Sandra C. Jones, Christopher A. Magee
Sandra Jones
Letter to the editor published in Alcohol and Alcoholism Vol. 47, No. 1, p. 80, 2012
Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis
Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis
Sandra Jones
Purpose – The purpose of this paper is to determine the features of alcopops which make them attractive to Australian adolescents, which features are most important in determining choice of ready-to-drinks (RTDs) over other alcoholic drinks, and whether these vary by age and gender. Design/methodology/approach – Mixed methods study. Participants in Study 1 (focus groups) were 72 adolescents aged 12-17 from New South Wales, Australia; four groups each from Sydney (metropolitan area), Wollongong (regional) and Dubbo (rural); and in Study 2 (survey), 1,263 adolescents aged 12-17 recruited through schools, mall intercepts, and online. Findings – The predominant factor influencing preference …
What Influences Australian Women To Not Drink During Pregnancy?, Sandra C. Jones, Joanne Telenta
What Influences Australian Women To Not Drink During Pregnancy?, Sandra C. Jones, Joanne Telenta
Sandra Jones
There is a strong social norm against consuming alcohol during pregnancy. However, many women do not realise they are pregnant until the sixth week and are not provided with information about the risks of consuming alcohol until they visit a health professional in the second trimester. We conducted semi-structured interviews with 12 midwives and 12 pregnant women from two regions inNSWin 2008–09 to explore attitudes towards alcohol consumption during pregnancy, and the factors that may encourage or inhibit women from following the recommendation to abstain from drinking while pregnant. Both groups noted the social issues around pregnant women consuming alcohol …