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Barriers And Best Practices: Marketing Health Promotion For People With Disabilities, Craig Ravesloot Ph.D., University Of Montana Rural Institute

Health and Wellness

Health promotion for people with disabilities attracts a diverse audience: people with disabilities themselves, policymakers, service providers and others. This Guideline discusses our research on effective strategies for marketing and promoting RTC: Rural’s two health promotion programs: Living Well with a Disability (an eight-week workshop) and the New Directions physical activity program. It also describes the barriers people with disabilities anticipate when they consider participating in a health promotion program. If marketing strategies address these barriers, more people with disabilities may participate in health promotion activities. Secondary conditions are the medical and psycho-social conditions people with disabilities often experience following …