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Apple Cider Vinegar Weight Loss Drinks On Pinterest, Sydney Chamberlain, Jana Mitchell, Davis Major, Lena Elimam, Cassandra Cleland
Apple Cider Vinegar Weight Loss Drinks On Pinterest, Sydney Chamberlain, Jana Mitchell, Davis Major, Lena Elimam, Cassandra Cleland
Showcase of Osprey Advancements in Research and Scholarship (SOARS)
Background: More than a third of adults in the U.S. are currently trying to lose weight. Social media, specifically Pinterest with more than 322 million users, has changed the way people seek health information specifically weight loss. Apple cider vinegar has shown great promise for weight loss in controlled lab settings, yet these claims are widely shared on social media and may not yield the same benefits.
Purpose: This study used directed content analysis to examine how apple cider vinegar weight loss drinks were portrayed on Pinterest, a social media website used to bookmark online content. Methods: Using the search …