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Cannabidiol (Cbd) Skincare On Instagram, Mckenzie Rooney, Meriam Elbahri, Katilin Shivers, Cristina Wilson, Julie Williams Merten Phd
Cannabidiol (Cbd) Skincare On Instagram, Mckenzie Rooney, Meriam Elbahri, Katilin Shivers, Cristina Wilson, Julie Williams Merten Phd
Showcase of Osprey Advancements in Research and Scholarship (SOARS)
Background: Cannabidiol (CBD), a non-psychoactive component of cannabis, has emerged as a popular ingredient in skincare products. However, there is limited evidence on the benefits, efficacy, and safety of CBD for skincare. Despite this, CBD is widely endorsed on social media, specifically Instagram. With more than one billion active users and a heavy presence of “influencers”, Instagram is powerful source of health and beauty information.
Purpose: This study uses content analysis to examine how CBD skincare products are portrayed on Instagram. Methods: In 2019, using the search terms “CBD skincare” and “CBD skin”, researchers sampled every third post from the …