Medicine and Health Sciences Commons^™

Communication Strategies In Direct-To-Consumer Prescription Drug Advertisements, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Little research has incorporated a theoretical framework for the analysis of message and creative strategies used in DTCA to date. The purpose of the current study is to extend the previous literature by providing a more complete list of DTCA message and/or creativity strategies based on Taylor’s message strategy wheel. The results show that DTCA has been used to promote drugs for such life-threatening conditions as asthma, acid reflux, Alzheimer’s disease, depression, and arthritis. The most common inducement was the offer of consumer support information. In general, magazine DTC ads from 2006 to 2010 were likely to take both informational …

Compassion Fatigue Or Ethics Exhaustion?, Sonnya Dennis

International Veterinary Social Work Summit

Compassion Fatigue or Ethics Exhaustion?

In veterinary practice, the diagnosis is critical for proper treatment. Different diseases can cause the same symptoms, and while palliative treatment is sometimes necessary, ideally we want prevention or cure. In this talk, I will speak from the experiential perspective of companion animal general practice about the very real and common problem of compassion fatigue, and why it is different from, and can mask, what I call Ethics Exhaustion. In brief, I define Ethics Exhaustion as the feeling of being powerless to even try to do what you think that you ethically should do, because …