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Full-Text Articles in Medicine and Health Sciences
Communicating About Covid-19: Strategies For Promoting Risk-Reducing Behaviors On Facebook, Liz Scharnetzki, Nikki Jarvais, Elizabeth Rintz, Leo Waterston, David Pied, Paul Han
Communicating About Covid-19: Strategies For Promoting Risk-Reducing Behaviors On Facebook, Liz Scharnetzki, Nikki Jarvais, Elizabeth Rintz, Leo Waterston, David Pied, Paul Han
Costas T. Lambrew Research Retreat 2021
Introduction- Controlling the COVID-19 pandemic requires effective public health communication strategies that can promote risk-reducing behaviors despite scientific uncertainties about their effectiveness. The current project developed and tested different theory-based communication strategies for generating public interest in COVID-19 risk-reducing behaviors. • Assessed the efficacy of two novel message frames – destigmatizing and uncertainty normalizing - relative to existing strategies