Medicine and Health Sciences Commons^™

Do Good Deals Really Increase Consumer Spending Patterns?, Georgina Teasdale

Honors Theses

Annually, the average American spends thousands of dollars on goods and services, financing millions of jobs. Employees then continue this cycle, through spending their paycheck on goods and services thus continuing the cycle. It is this cycle that is at the forefront of the American economy, and thus of utmost importance to increase the profitability of businesses. In part, this can be accomplished through a greater understanding of consumer spending patterns. This study aims to help understand consumer behavior through looking at both loss leader pricing, and the endowment theory. This was done through an on-campus experiment that looked at …