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Winning Off The Field: How Social Media Analytics Measure The Sports Industry, Ryan Mcgarvey
Winning Off The Field: How Social Media Analytics Measure The Sports Industry, Ryan Mcgarvey
Honors Theses
Since Facebook became available to the public, social media (SM) has become the most popular online activity. Currently, 91% of adults are active SM users. Of this 91% of adults on SM, more than 20% of their time online is spent on networking sites like Facebook and Twitter (Weiguo and Gordon, 2014). These powerful tools connect people around the world and show no signs of slowing down.
SM has become a popular online activity for individuals, especially for those involved in business. SM is seen as a tool to aid businesses in spreading their own message, at little to no …