Medicine and Health Sciences Commons^™

College Students’ Use Of Social Media And E-Cigarettes: How Correctly Identifying Platform Type Influences Findings, Christopher M. Dunlap Ii, Yu Lu, Page D. Dobbs, Nisha Khanal, Julia S. Oehlers, Marshall K. Cheney

Health Behavior Research

The purpose of this study was to examine how college students post or share JUUL-related content on social media. Using a sequential explanatory mixed-methods design, current JUUL users (n = 667) completed a cross-sectional survey in March of 2019, then 51 participants completed in-person follow-up interviews in April of 2019. Survey questions asked about JUUL-related social media postings and commenting history as well as demographic questions. Interview participants were asked to explain their survey responses and were then shown the survey results and asked for reasons why they and others did not post or comment about JUUL on social …