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Consumer Understanding And Use Of Health Claims For Foods, P. G. Williams
Consumer Understanding And Use Of Health Claims For Foods, P. G. Williams
Faculty of Health and Behavioural Sciences - Papers (Archive)
Health claims for foods are permitted in an increasing number of countries but there are very few studies evaluating the effect of such claims on purchase behavior and consumer health. There are significant differences between countries, but in general consumers see health claims as useful, they prefer short succinct wording rather than long and complex claims, and they believe claims should be approved by government. Consumers view a food as healthier if it carries a health claim and this “halo” effect may discourage them seeking further nutrition information. Consumers do not clearly distinguish between nutrient content, structure-function and health claims. …
Communicating Health Benefits - Do We Need Health Claims?, P. G. Williams
Communicating Health Benefits - Do We Need Health Claims?, P. G. Williams
Faculty of Health and Behavioural Sciences - Papers (Archive)
Many countries are now permitting health claims on foods and Food Standards Australia New Zealand is developing new regulations to permit their use in Australia. However there is no clear understanding of how consumers use health claims and their likely impact on consumer food behaviour or health. More research is needed, but a review of previous studies allows some common conclusions can be drawn. Health claims on foods are seen by consumers as useful, and when a product features a health claim they view it as healthier and state they are more likely to purchase it. Consumers are sceptical of …