Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Medicine and Health Sciences
Perceptions Of Anti-Smoking Messages Amongst High School Students In Pakistan, Syed M. A. Zaidi, Abdul L. Bikak, Ayesha Shaheryar, Syed H. Imam, Javaid A. Khan
Perceptions Of Anti-Smoking Messages Amongst High School Students In Pakistan, Syed M. A. Zaidi, Abdul L. Bikak, Ayesha Shaheryar, Syed H. Imam, Javaid A. Khan
Department of Medicine
Background: Surveys have provided evidence that tobacco use is widely prevalent amongst the youth in Pakistan. Several reviews have evaluated the effectiveness of various tobacco control programs, however, few have taken into account the perceptions of students themselves regarding these measures. The aim of this study was to determine the most effective anti-smoking messages that can be delivered to high-school students in Pakistan, based on their self-rated perceptions. It also aimed to assess the impact of pictorial/multi-media messages compared with written health warnings and to discover differences in perceptions of smokers to those of non-smokers to health warning messages. Methods: …