Medicine and Health Sciences Commons^™

Evaluation Of A Cancer Awareness Campaign: Experience With A Selected Population In Karachi, Tazeen S. Ali, Sanah Baig

School of Nursing & Midwifery

The incidence and prevalence of cancer is rapidly increasing in both developed and developing countries. The most common cancers reported in Pakistan are breast and cervical cancers in females, and lung and oral cancers in males. Public awareness of cancer can play a vital role in its prevention, early diagnosis and treatment. A pilot survey conducted by the Cancer Support Group (CSG) of Aga Khan University Hospital from 2001 till 2004 to gauge the public awareness of cancer in Pakistan revealed that people were afraid of cancer and had little knowledge about its prevention and early detection. The survey also …