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Full-Text Articles in Medicine and Health Sciences
Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha
Namaste In The Usa: The Growing Pains That Traditional Yoga Faces In America – An International Marketing Case Study, Clay T. Wilderman, Mona Sinha
The Kennesaw Journal of Undergraduate Research
Yoga is a mind, body, and spiritual practice that originated nearly 5,000 years in India. It is known to relieve stress, enhance athletic performance, increase strength and flexibility as well as assist in achieving inner peace, focus, and improving mental wellness. In recent years, the practice of yoga has grown exponentially in the United States with about 37 million practitioners in 2016. However, the future growth of yoga in the U.S faces some critical challenges. American innovations in yoga techniques and the rise of the yoga accessories industry with deep linkages with consumerism, is drawing the practice away from its …
Motivating Adult Learners: Exploring The Emergence Of Adult Business Students In An East Texas University, Douglas Luke, Madeline Justice
Motivating Adult Learners: Exploring The Emergence Of Adult Business Students In An East Texas University, Douglas Luke, Madeline Justice
Administrative Issues Journal
Adult enrollment in higher education institutions has grown significantly during the last decade, with students aged 25 and older attending 4-year institutions at higher rates than before. In the 21st century, few can improve their socioeconomic status or advance professionally without higher education. Colleges and universities must consider this diverse student population by identifying new modes of motivation for students to pursue degrees at 4-year institutions. Research suggests that universities focus on the new learners of higher education: nontraditional students who are motivated by their desire to learn and advance professionally. This study examined motivational factors and patterns of students …
Selecting A Business Major Within The College Of Business, David W. Roach, Ronald E. Mcgaughey, James P. Downey
Selecting A Business Major Within The College Of Business, David W. Roach, Ronald E. Mcgaughey, James P. Downey
Administrative Issues Journal
This study employed a survey in examining the important influences that shape a student’s selection of a major in the College of Business (COB). In particular, it compared these influences, by major, to assess which items were most (and least) important to the students majoring in accounting, general business, finance, management, marketing, and MIS. The influences, totaling 37, included internal influences (e.g., interest in the field), external influences (e.g., projected salary), and interpersonal influences (influence of significant others). Some of the findings were consistent with those of prior studies. For example, interesting work was highly important for all business majors, …
Business Education And Gender Bias At The ‘C-Level', Gina L. Miller, Faye A. Sisk
Business Education And Gender Bias At The ‘C-Level', Gina L. Miller, Faye A. Sisk
Administrative Issues Journal
Women in business are perceived to have been successful; however, the numbers of women in ‘C-level’ positions (e.g., CEO, CFO, CIO, etc.) provide evidence to the contrary. This paper examines obstacles to women rising to ‘C-level’ positions and how business education contributes to, but may ultimately help resolve these problems by identifying ways to increase the effectiveness of business education and educators regarding gender bias. Barriers that prevent women from advancement and contributing factors in business education are identified. Recommendations for strategies in business education to reduce, manage, and create awareness of gender bias in the classroom are presented. For …