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Challenging The Views Of Self Management For Asthma, Kelly L. Andrews, Sandra C. Jones, Melinda Williams, Judy Mullan

Sandra Jones

• Individual nature of asthma and the asthmatic are not well understood or prioritised as a starting point to improve the uptake of self management strategies • Fuller understanding of 4 P’s from a consumer perspective required • Preliminary audience segmentation herein provide a sound platform for future investigations • Consumer focused evaluations are necessary to understand the present barriers and future facilitators of health behaviour change.