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Full-Text Articles in Medicine and Health Sciences
Food Advertisements In Two Popular U.S. Parenting Magazines: Results Of A Five-Year Analysis, Corey H. Basch, Rodney N. Hammond, Danna Ethan, Lalitha Samuel
Food Advertisements In Two Popular U.S. Parenting Magazines: Results Of A Five-Year Analysis, Corey H. Basch, Rodney N. Hammond, Danna Ethan, Lalitha Samuel
Publications and Research
Obesity rates among American youth have prompted an examination of food advertisements geared towards children. Research indicates children’s high exposure to these advertisements and their influence on food preferences. Less is known about the presence of these advertisements in parenting magazines. This study’s objective was to examine prevalence of food advertisements in popular parenting magazines and identify products by USDA food category. We analyzed 116 issues of two popular U.S. parenting magazines across five years. All food and beverage advertisements for USDA Food Category were coded. Breakfast cereals were coded for nutritional quality. The coding took place at varied libraries …