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Don C. Iverson

Conference Papers

Articles 1 - 3 of 3

Full-Text Articles in Medicine and Health Sciences

General Practice Training, Web 2.0 And Virtual Communities Of Practice: An Interview Study, Stephen Barnett, Sandra Jones, Lance Barrie, Andrew Bonney, Donald Iverson Oct 2012

General Practice Training, Web 2.0 And Virtual Communities Of Practice: An Interview Study, Stephen Barnett, Sandra Jones, Lance Barrie, Andrew Bonney, Donald Iverson

Don C. Iverson

Aims and Rationale General Practice training faces geographic barriers to efficient knowledge sharing, collaboration and professional and social support amongst its participants. In industry, large companies use internet tools to create Virtual Communities of Practice which improve collaboration, information sharing and support amongst staff. This study examined the feasibility of using Web 2.0 tools to create a Virtual Community of Practice for GP training. Methods Following a previous quantitative survey study, a qualitative telephone interview study was undertaken with GP Registrars and Supervisors in a Regional Training Provider. Participants were selected on the basis of highest internet usage in the …


What Advice Do Older Adults Receive About Alcohol Consumption?, Sandra Jones, Don Iverson, Peter Caputi Jun 2012

What Advice Do Older Adults Receive About Alcohol Consumption?, Sandra Jones, Don Iverson, Peter Caputi

Don C. Iverson

Alcohol risks for older people transpose into considerable alcohol-related morbidity and mortality. The 2009 NHMRC Australian Drinking Guidelines recommend ‘Older people . . . consult with their health professionals about the most appropriate level of drinking for their health’ [1]. This study aimed to examine the extent to which older adults engage in, and are prepared to engage in, these conversations with health professionals.


A Practical Application Of Theory: Using Social Marketing Theory To Develop Innovative And Comprehensive Sun Protection Campaigns, Sandra Jones, Donald Iverson, A. Penman, A. Tang Jun 2012

A Practical Application Of Theory: Using Social Marketing Theory To Develop Innovative And Comprehensive Sun Protection Campaigns, Sandra Jones, Donald Iverson, A. Penman, A. Tang

Don C. Iverson

This paper presents the background to a large-scale collaborative project between researchers at the University of Wollongong and the Cancer Council of New South Wales, and outlines in detail the stages of the ongoing research project. The project provides the opportunity to synthesise and apply best evidence form research in marketing, mass media communication, and health behaviour change real-life campaigns for a leading industry partner. This project demonstrates the value of ongoing research collaborations between university researchers and industry practitioners in systematically applying, and evaluating, research findings to real-world programs.