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Full-Text Articles in Medicine and Health Sciences

Joint Ncaa Division I And Ii National Championship Finals, Rachel D. Jacobson Jan 2016

Joint Ncaa Division I And Ii National Championship Finals, Rachel D. Jacobson

Master of Arts in Sport Management

The following thesis discussed a potential future event consisting of a joint National Collegiate Athletic Association (NCAA) National Volleyball Championship involving the top two Division I teams and the top two Division II teams, each playing for their own national title. Before such an event can take place, what is needed is a realistic budget, a careful marketing strategy keeping in mind the ten P's, a plan to motivate employees, a safe environment for spectators and participants, and an ethical framework for team preparation limits.


Sports Medicine For Coaches- A Coaching Clinic, Jessica Slavik Jan 2016

Sports Medicine For Coaches- A Coaching Clinic, Jessica Slavik

Master of Arts in Sport Management

Sports medicine is a vast area of medicine, and expecting a coach to understand all of the medical knowledge is improbable. A coaching clinic that entails basic knowledge of first aid and injury prevention for coaches is critical in today's age where young athletes are put at risk of injury. By utilizing the knowledge and skills of the area clinic, Affiliated Communities Medical Centers, the coaching clinic aims to educate coaches with the latest techniques in injury treatment and prevention. Using local venues to educate the coaches allows for easy access, and small size to ensure quality learning. The coaching …


Ncaa Men's Ice Hockey Championship, Lindsay A. Currie Jan 2016

Ncaa Men's Ice Hockey Championship, Lindsay A. Currie

Master of Arts in Sport Management

This emphasis of this capstone is the NCAA Men's Division I Frozen Four ice hockey championship tournament. For the sake of this paper, aside from the risk management plan in chapter five, the paper's concentration is the 2015 Frozen Four in Boston, Massachusetts. This paper focuses on all areas of executing a National Collegiate Athletic Association Championship event. The areas are organized into chapters relating to overall sport management. Chapter One focuses on the NCAA as an organization and the event history. Chapter Two discusses the Frozen Four as an event and discusses the financial figures related to hosting the …


The Division I Ncaa Wrestling Championships, Ryan Degeeter Jan 2016

The Division I Ncaa Wrestling Championships, Ryan Degeeter

Master of Arts in Sport Management

The effects of the International Olympic Committee's decision to remove wrestling from the Olympic rotation are undeniable. In addition to exposing the then fragile state of wrestling, on a worldwide level, the "coming together" and rebuilding has led to many new positive changes as well as possibilities for more changes at the collegiate level, NCAA, in the United States. The NCAA, and NCAA wrestling in particular, is very adept to change and so a change of this stature would not be unheard of. The NCAA Division I Individual Wrestling Championships is already quite successful and this capstone looks into the …


The Little League World Series, Richard W. White Jan 2016

The Little League World Series, Richard W. White

Master of Arts in Sport Management

This is a comprehensive study assessing Little League Baseball and the Little League World Series. Founded in 1939, Little League Baseball has become the world's largest organized youth sports program. In the span of 60 years, Little League Baseball has grown from three teams to nearly 200,000 teams, covering all 50 U.S. states and more than 80 countries. Despite being a non-profit organization, Little League Baseball must still place a high priority on generating revenue. The more revenue Little League Baseball can produce, the more affordable they can make programs to participants. Keeping these program costs low will aid in …


Ymca Healthy Kids Day, Leanna L. Curry-Larson Jan 2016

Ymca Healthy Kids Day, Leanna L. Curry-Larson

Master of Arts in Sport Management

An organizational event has the objective of emphasizing company directives and consumer needs. A clear vision of company objectives gives relevance to the event while consumer needs defines the purpose. This paper examined the detailed components needed by the Young Men's Christian Association (YMCA) to host the annual free Healthy Kids Day (HKD) event. Healthy Kids Day is a promotional tool for YMCA wellness programs. The one-day event's purpose is to create awareness for community members regarding the predisposed health risks and then offer viable and affordable solutions. Community participation can be hindered by costs associated with the event. Eliminating …


Wisconsin Interscholastic Athletic Association Boys State Basketball Tournament, Kassie Mcgettigan Jan 2016

Wisconsin Interscholastic Athletic Association Boys State Basketball Tournament, Kassie Mcgettigan

Master of Arts in Sport Management

The Wisconsin Interscholastic Athletic Association (WIAA) is a member of the National Federation of State High School Associations, and is a small, non-profit organization. The WIAA's Boys State Basketball tournament, most attended event hosted by the WIAA, has a long standing history in Wisconsin sports and is always looking to improve the event each year. The purpose of this thesis was to gain an in depth understanding of the event's history, budget, marketing, risk management, and human resource management. Recommendations were made for risk management issues and a marketing plan was laid out. A recent ethical dilemma surrounding the event …


Tough Mudder, Matt D. Dovenberg Jan 2016

Tough Mudder, Matt D. Dovenberg

Master of Arts in Sport Management

This Capstone paper examined the Tough Mudder, a 10-12 mile obstacle course that has been gaining popularity over the past five years. The paper evaluated different aspects of the Tough Mudder organization to help determine what has made this event so effective. Specifically, the paper provided an in-depth review of the organization's event, marketing strategies, employee and volunteer management, risk management, risk analysis, and history of the company.


2015 6a Minnesota State High School Prep Bowl, Joe Steinert Jan 2016

2015 6a Minnesota State High School Prep Bowl, Joe Steinert

Master of Arts in Sport Management

The Minnesota State High School League (MSHSL) is in charge of all high school athletics in the state of Minnesota. The MSHSL is in charge of putting on tournaments and championship games for all high school sports. This paper focuses on the 2015 high school football championship game for section 6A. Within this paper are seven chapters about the MSHSL and the 6A championship game called the Prep Bowl. The seven chapters are history of the MSHSL, introduction to the 2015 Prep Bowl game, a marketing plan around the 6A Prep Bowl game, proper ways to retain high end coaches, …


2018 Super Bowl, Tony Dehler Jan 2016

2018 Super Bowl, Tony Dehler

Master of Arts in Sport Management

This paper is dedicated to the Super Bowl that will be held in Minneapolis, Minnesota in February of 2018. It introduces the organization responsible for the planning of the event, the event itself; as well as describes the venue in which the game will be played. The paper also includes marketing strategies for the event, suggestions to minimize risks, methods to manage employees, and discusses an ethical issue dealing with the event, as well as a personal reflection on the project and program.


2017 Nhl Winter Classic, Melissa A. Dalum Jan 2016

2017 Nhl Winter Classic, Melissa A. Dalum

Master of Arts in Sport Management

This thesis paper examined one of the National Hockey League's (NHL) premier events, the Winter Classic, in preparation of their 2017 game. In an effort to set guidelines and objectives in pursuit of growing the NHL brand, this comprehensive report reviewed the detailed positioning of this product extension through the marketing of nostalgic memories of early hockey traditions. Taking place in Minneapolis, MN, the Winter Classic is a regular season hockey game played in an open-air stadium on New Year's Day. The uniqueness of this event is developed herein through an examination of the marketing mix to help define its …