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Full-Text Articles in Medicine and Health Sciences
Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews
Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews
Peter Williams
To determine the nature and differences in expert opinion from the fields of nutrition and marketing on the use of health claims in the 30 most frequently appearing Australian magazine food advertisements, a survey was conducted with 28 nutritionists and 21 marketing experts in Australia and New Zealand. The experts assessed the advertisements with respect to the accuracy of the nutrition claims, the tactics and intentions of the advertising strategy and the accessibility of the nutrition information to lay consumers. Of 28 advertisements where a claim was identified, for only one did more than 90% believe the claim to be …
Changing Health Paradigms - Can The Concepts Of Wellness And Wellbeing Build Bridges In Dietary Counselling?, A T. Mcmahon, L Tapsell, P Williams
Changing Health Paradigms - Can The Concepts Of Wellness And Wellbeing Build Bridges In Dietary Counselling?, A T. Mcmahon, L Tapsell, P Williams
Peter Williams
Abstract of poster that presented at the 20th International Congress of Nutrition, Granada, September 2013.