Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 2 of 2
Full-Text Articles in Medicine and Health Sciences
Small Business Marketing Strategies For Physical Therapy Practice Owners, Matthew Lane Daugherty
Small Business Marketing Strategies For Physical Therapy Practice Owners, Matthew Lane Daugherty
Walden Dissertations and Doctoral Studies
The United States economy depends on small businesses, which represent 99% of all businesses in the United States, yet approximately 50% of small businesses cease operations in the first 5 years. The purpose of this multiple case study was to explore the marketing strategies used by owners of small businesses to develop and maintain their organization through the initial 5 years of business operation. The population included 5 physical therapy business owners in northeastern Florida who had sustained their business for a minimum of 5 years. The conceptual framework for this study was the brand equity model, and data were …
The Hand Center: Considerations Related To The Design, Planning, Staffing, And Marketing, Marcia L. Miller
The Hand Center: Considerations Related To The Design, Planning, Staffing, And Marketing, Marcia L. Miller
Community & Environmental Health Theses & Dissertations
A therapist intent on planning a hand therapy center has no resources that are specific to this specialty area of practice. There are contributions utilized to plan occupational and physical therapy departments that can be synthesized to a degree in the planning of a hand therapy center. The practice of hand therapy incorporates a high degree of physical interaction, with close proximity to the patient and handling by the therapist. This paper explores the unique requirements of a hand therapy department. In order to determine hand therapists' preferences for equipment and space utilization a survey was developed and distributed to …