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Use Of Social Marketing Promotional Strategies To Create Awareness Of Worksite Health Promotion Programs: A Survey Of Program Coordinators, Anna Catherine Stahl

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There is growing interest in evidence-based research supporting worksite health promotion to help alleviate rising healthcare costs associated with unhealthy lifestyle choices of employees. Worksite health promotion programs can be designed and promoted to help prevent and reduce the negative effects of an unhealthy workforce. With that, the purpose of this research study was to assess how social marketing promotional strategies were used by worksite health promotion program coordinators in organizations located throughout the upper Midwest region of the United States. A 12-question survey collected basic demographic information on each participant, in addition to the way social marketing promotional strategies …