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Public Health Education and Promotion
Social media; apple cider vinegar; Pinterest; content analysis; health information
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Full-Text Articles in Medicine and Health Sciences
Apple Cider Vinegar Weight Loss Drinks: Portrayal On Pinterest, Sydney Chamberlain, Jana Mitchell, Davis Major, Lena Elemam, Cassandra Cleland
Apple Cider Vinegar Weight Loss Drinks: Portrayal On Pinterest, Sydney Chamberlain, Jana Mitchell, Davis Major, Lena Elemam, Cassandra Cleland
PANDION: The Osprey Journal of Research and Ideas
Apple cider vinegar has shown great promise for weight loss in controlled lab settings, yet these claims are widely shared on social media and may not yield the same benefits. This study used directed content analysis to examine how apple cider vinegar weight loss drinks were portrayed on Pinterest, a social media website utilized to bookmark online content. Using the search terms “apple cider vinegar weight loss drinks,” researchers sampled every fifth pin to collect 200 relevant pins. A codebook was developed, pilot tested and used to code pins. Of the 200 pins, the majority of pins (66%) positively portrayed …