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Trends In The Affordability Of The Illawarra Healthy Food Basket 2000-2007, P. G. Williams, A. Hull, M. Kontos Jun 2009

Trends In The Affordability Of The Illawarra Healthy Food Basket 2000-2007, P. G. Williams, A. Hull, M. Kontos

Peter Williams

Aims
The Illawarra Healthy Food Basket (IHFB) was developed as one measure to monitor the affordability of healthy eating in Australia. It consists of 57 items selected to meet the nutritional requirements of a reference family of five. The basket was first costed in the Illawarra region of Australia in 2000 and again in 2001 and 2003. This study aimed to repeat the costing of the basket in 2005 and 2007 and to assess the trends in affordability since 2000.
Methods
Costing was carried out in the same five suburbs as previous surveys, utilising a large supermarket, greengrocer and butcher …


Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung Jan 2009

Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung

Peter Williams

This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how ‘attractive’, ‘believable’, and ‘new and different’ they found each concept and their ‘intention to try’. Each variable was significantly related to intention to try (p<0.001) and together explained 56% of the intention score. Claims and carriers independently had a significant effect on ratings of attractiveness and intention to try but, unlike the Dutch study, the carrier was a more important predictor of intention to purchase than the claim. Implications for regulation of health claims for food are discussed.