Medicine and Health Sciences Commons^™

Tweeting About Sexism Motivates Further Activism: A Social Identity Perspective, Mindi Foster, Adrianna Tassone, Kimberly Matheson

Psychology Faculty Publications

Women, more so than men, are using social media activism to respond to sexism. However, when they do, they are also faced with gendered criticisms ('hashtag feminism') that may instead serve to silence them. Based in social identity theory, this research examined how women's social media activism, in response to sexism, may be a first step toward further activism. Two studies used a simulated Twitter paradigm to expose women to sexism and randomly assigned them to either tweet in response, or to a no-tweet control condition. Both studies found support for a serial mediation model such that tweeting after sexism …