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In-Group Implicit Prejudice Against Mexican Americans In The Rio Grande Valley, Christelle Fabiola Garza

Theses and Dissertations - UTB/UTPA

The existence of in-group implicit prejudice against persons of Mexican origin was examined. Implicit refers to cognitive processes that the individual is unaware. Implicit attitudes are associations between social targets and positive or negative feelings that are passively learned from the environment. The measure we used to assess implicit prejudice was the Implicit Association Test. We also examined acculturation using the Acculturation Rating Scale for Mexican Americans (Flores-Niemann et al., 1999). Family values, assessed using the Cultural Values Scale (Unger, et al., 2002), and skin tone defined by light or dark complexion using a Photovolt 577 reflectance meter, were also …