Open Access. Powered by Scholars. Published by Universities.®
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Medicine and Health Sciences
Tailoring A Physical Activity Promotion Program For A Rural Area, Gavin T. Colquitt, Moya L. Alfonso, Ashley Walker, Vanessa Dunmore
Tailoring A Physical Activity Promotion Program For A Rural Area, Gavin T. Colquitt, Moya L. Alfonso, Ashley Walker, Vanessa Dunmore
Community Health Faculty Presentations
Background/Purpose: VERBTM Summer Scorecard (VSS) has used social marketing to successfully promote physical activity for urban and suburban youth. The purpose of this study was to adapt the program to meet the needs of a minority, rural population.
Method: Qualitative marketing research methods including focus groups were used to gather data from parents (N = 12) and their children (N =12) in April 2012. A structured, open-ended focus group guide was developed specific to parents and youth and based on the social marketing framework. Marketing topics covered included Product, Price, Place and Promotion. Attention was given to testing two previously …
Appropriate Practices In College/University Physical Activity Instructional Programs, Bridget F. Melton, Michele M. Sweeney, Jared A. Russel, Carrie L. Moore
Appropriate Practices In College/University Physical Activity Instructional Programs, Bridget F. Melton, Michele M. Sweeney, Jared A. Russel, Carrie L. Moore
Community Health Faculty Presentations
This session will introduce the audience to a new NASPE document that supports basic instructional programming at the college and university level. Based on NASPE’s former K-12 Appropriate Practice documents, this document will serve as an advocacy document for the importance of quality programming at the college/university level. Come and preview this new document!
A Community-School District-University Partnership For Assessing Physical Activity Of “Tweens”, Robert J. Mcdermott, Jen Nickelson, Julie A. Baldwin, Carol A. Bryant, Moya L. Alfonso, Leah M. Phillips, Rita D. Debate
A Community-School District-University Partnership For Assessing Physical Activity Of “Tweens”, Robert J. Mcdermott, Jen Nickelson, Julie A. Baldwin, Carol A. Bryant, Moya L. Alfonso, Leah M. Phillips, Rita D. Debate
Moya L. Alfonso
Introduction: Obesity among youth is related to a decline in physical activity, and data on physical activity levels among children in elementary and middle schools are limited.
Methods: We leveraged a community–school district–university partnership in Sarasota County, Florida, in May of 2005 to assess physical activity levels among tweens (youth aged 9-13 years) and to measure the relationship between tweens’ awareness of the Centers for Disease Control and Prevention’s VERB program and participation in physical activity, using a minimally obtrusive survey. After surveying participating schools (4 elementary schools and 3 middle schools), we obtained 1,407 responses from children in grades …