Medicine and Health Sciences Commons^™

Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba

Margaret A. Hadinger, EdD, MS

No abstract provided.

Attitudes Toward Acupuncture In Hong Kong, Kara Chan, Lennon Tsang, Timothy K. F. Fung

Kara Chan

Purpose: This study aimed at describing and exploring how consumers perceive acupuncture as a medical treatment in relation to biomedicine.

Methodology: Data was collected through an online survey using quota sampling. The attitudes of 879 Hong Kong residents aged 20 or above were surveyed. Questions were generated from a previous focus group study.

Findings: Factor analysis found that attitude toward acupuncture consisted of five underlying dimensions, including trust in biomedicine, risks vs benefits, cure and effectiveness, qualification and skills of acupuncturists, side effects and costs, and severe aftereffects. Lack of trust in acupuncturists and perceived inferiority of acupuncture to biomedicine …

Consumer Hookah Consumption: Is The Hubble Bubble The New Coffee And Cocktail?, Tracy Harmon-Kizer

Tracy R. Harmon-Kizer Ph.D.

Hookah smoking is a growing practice among American teens and young adults. In a single hookah smoking session, a smoker may inhale 100 to 200 times the volume of smoke inhaled in a single cigarette. Yet, the risks and adverse consequences of hookah smoking are relatively unfamiliar to health professionals, tobacco policy regulators and consumer behavior researchers. To extend our understanding of this epidemic-like consumption practice, this study explores consumer initiation and continued practice, and the meanings, attitudes and beliefs held by those who smoke hookah, especially with respect to cigarette smoking. Our findings reveal adulterated ways in which hookah …

Consumer Imagery And Southern Us Foods: A Preliminary Study, Abel Alonso

Abel D Alonso

This study addresses the consumer’s image of stereotypical Southern foods in the Southern United States (US), as well as their level of consumption, and sheds light on the trade-off that many consumers continue to make favouring taste over health when it comes to consumption. Data were collected in a South-eastern US town via direct questionnaire distribution; 500 questionnaires were distributed and 233 usable responses obtained. The findings indicate that the high calorie content or the ‘unhealthy’ nature of the foods, but at the same time the ‘tasty’ element are images consistently identified in respondents’ comments. Thus, there appears to be …

Is Food Marketing Making Us Fat? Fat Cats Vs Dogmatists., Stephen S. Holden

Stephen S Holden

For many, it seems obvious that food marketing is making us fat. The anger and outrage that was once evoked by tobacco companies is now being repackaged and aimed at ‘Big Food’ (Hennessy, 2014). But is it justified, is food marketing the cause of obesity? And in any case, does outrage and dogmatism help solve the problem? This paper suggests that blaming the marketers, both Big Food and "lazy leisure", is a disputable claim, and dangerously shifts responsibility from individuals to external agents.

Public Health Marketing: Is It Good And Is It Good For Everyone?, Stephen Holden, Damian Cox

Damian Cox

We define public health marketing broadly as the use of marketing tools (segmentation, targeting, position­ing, and the four Ps) to encourage behaviour change that will deliver the social good defined as public health. We explore the ethical challenges and risks that confront public health and social marketers. In particular, we note that public health marketers with a self-defined goal of delivering a social good face two major ethical challenges: the first is establishing the ethicality of the social good itself; the second is distributing the social good in an ethically defensible way. In particular, we draw attention to the central …

Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba

Edward R Norris MD, FAPA, FAPM

No abstract provided.

Retention Of New Graduate Gen Y Nurses, Joyce K. Kutin

Joyce K Kutin RN, MSN, MOL

The purpose of this paper is to review the research of new residency programs on Generation Y retention and the quality implications that influence the organization. General orientation of all nurses upon hire has been the standard practice with preceptoring of senior nurses from the individual units. The process of each unit’s orientation and standards was different without respect to the individual nurse’s experience. Prior to the implementation of the Nurse Residency program for new graduate generation y nurses, the turnover rate within the first year was greater than 50 percent. Health care organizations and their leaders need to anticipate …

Commentary: The Role Of Food Culture And Marketing Activity In Health Disparities, Jerome Williams, David Crockett, Robert Harrison, Kevin Williams

David Crockett

Marketing activities have attracted increased attention from scholars interested in racial disparities in obesity prevalence, as well as the prevalence of other preventable conditions. Although reducing the marketing of nutritionally poor foods to racial/ethnic communities would represent a significant step forward in eliminating racial disparities in health, we focus instead on a critical-related question. What is the relationship between marketing activities, food culture, and health disparities? This commentary posits that food culture shapes the demand for food and the meaning attached to particular foods, preparation styles, and eating practices, while marketing activities shape the overall environment in which food choices …

Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin

Oscar T McKnight Ph.D.

This research found that using the FCB Grid to develop and evaluate a mental health levy campaign has merit. Likewise, stigma has both positive and negative impact on a mental health levy. Introduced is the ‘STIGMA’ planning model to help mental health professionals pass a public mental health levy.

The New First Amendment And Its Implications For Combating Obesity Through Regulation Of Advertising, Tamara R. Piety, Samantha Graff

Tamara R. Piety

This chapter reviews the recent decisions of the Supreme Court as they bear on attempts to combat childhood obesity through regulating marketing and concludes that attempts to regulate marketing will face substantial First Amendment obstacles in the courts.

Public Perception Study 2011: Mental Illness, Drug And Alcohol Abuse, Oscar T. Mcknight

Oscar T McKnight Ph.D.

This study examined the public perception of mental illness, drug and alcohol abuse. Field-interviews with participants occurred "on the street" with no difficulty. Participants offered ten general recommendations to professionals developing programs for mental illness, drug or alcohol abuse. The public stressed the professional responsibilities of physicians, pharmacists, counselors and teachers to prevent drug abuse.

Funding Opportunities For Young Investigators In Radiology, Robert W. Holden, Teresa Williams

Teresa Williams

For many investigators in radiology, one of the most frustrating steps of conducting research is the search for funding sources.

More Than Meets The Eye: The Import Of Retail Cigarette Merchandising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Considering The Evidence, No Wonder The Court Upheld Canada's Regulation Of Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Export Ads Are Extremely Expert, Eh?, Richard W. Pollay

Richard W. Pollay

No abstract provided.

A Premiere Example Of The Illusion Of Harm Reduction Cigarettes In The 1990s, Richard W. Pollay

Richard W. Pollay

No abstract provided.

How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Targeting Youth And Concerned Smokers: Evidence From Canadian Tobacco Industry Documents, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Exposing Mr. Butts: Tricks Of The Trade: Discoveries And Disclosures In The Tobacco Documents, Richard W. Pollay

Richard W. Pollay

No abstract provided.

The Unscientific Perspective Of The Tobacco Industry Research Committee [1954], Richard W. Pollay

Richard W. Pollay

No abstract provided.

Bah, Humbug!, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Hacks, Flacks And Counter-Attacks: Cigarette Advertising, Sponsored Research And Controversies, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Deadly Targeting Of Women In Promoting Cigarettes, Richard W. Pollay

Richard W. Pollay

No abstract provided.

The Last Straw? Cigarette Advertising And Realized Market Shares Among Youths And Adults, 1979-1993,, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Below The Belt Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Targeting Tactics In Selling Smoke: Youthful Aspects Of 20th Century Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

The Cowboy And Camel Are Strange (Poem), Richard W. Pollay

Richard W. Pollay

No abstract provided.