Medicine and Health Sciences Commons^™

But I Already Wash My Hands! The Importance Of Consumer Orientation In Developing A Social Marketing Strategy For A Potential Pandemic, Sandra Jones, Louise Waters, Donald Iverson

Don C. Iverson

The influenza A (H5N1) virus is currently the focus of the worlds attention and, while avian flu viruses are not known to infect humans, there have been recent cases where the H5N1 has spread from human to human (Butler 2006; Ungchusak et al. 2005; Wulandari and Lyn 2006). Concern about a possible pandemic is based on a number of factors including the potential of the virus to be transmitted from migratory birds to domestic poultry; the absence of demonstrated effective treatment options or an available vaccine; and lack of collaboration in the planning of responses between neighbouring countries. This research …