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Life Sciences

University of Massachusetts Amherst

Theses/Dissertations

2015

Health communication

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Live Well Springfield – A Community Transformation Movement: Evaluation Of The Live Well Springfield Website, Jesse A. Mushenko Mar 2015

Live Well Springfield – A Community Transformation Movement: Evaluation Of The Live Well Springfield Website, Jesse A. Mushenko

Masters Theses

The Live Well Springfield (LWS) movement is a collaborative effort of partner organizations in Springfield, Massachusetts. The project promotes healthy living by increasing knowledge and awareness of food and physical activity. A key LWS strategy was the creation of a website to function as an information hub. In addition to local event and health information, the website features 16 narratives depicting residents practicing healthy lifestyle choices, designed to encourage community engagement. To date, there has been no evaluation of the website’s reach and effect.

A mixed methods approach, surveys and focus group discussions, was designed to collect data from people …