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Preps Surveillance: Summary Of Existing Survey Measures And Recommendations For Ongoing Efforts, Lois Biener, Karen Bogen, Catherine A. Garrett
Preps Surveillance: Summary Of Existing Survey Measures And Recommendations For Ongoing Efforts, Lois Biener, Karen Bogen, Catherine A. Garrett
Center for Survey Research Publications
Over the past decade or more, tobacco companies have introduced cigarettes with lower content of some toxins than regular and light cigarettes. These new cigarettes, referred to as a class as Potential Reduced Exposure Products (PREPs), have typically been introduced into test markets, not nationwide, which means they are not yet widely known or recognized by name or description by most consumers. However, the introduction of these products is of great concern to public health advocates, who do not believe that enough research, particularly long term research, has been done to know whether or not the PREPs, even if proven …
Preps Surveillance: Summary Of Cognitive Interviews And Recommendations For Preps Surveillance Measures, Lois Biener, Karen Bogen
Preps Surveillance: Summary Of Cognitive Interviews And Recommendations For Preps Surveillance Measures, Lois Biener, Karen Bogen
Center for Survey Research Publications
A review of existing research on population awareness of potentially reduced exposure tobacco products (PREPs) as well as results of cognitive interviews suggest that awareness of PREPs is quite low at this time, except in active test-markets. In order to monitor changes in awareness and perceptions of, and receptivity to these products over time, we have proposed using a set of questions as well as coding conventions that appear to result in reasonably accurate estimates of awareness of a particular group of products. The recommended items, which performed will in cognitive interviews, are presented in Appendix D of this report. …