Medicine and Health Sciences Commons^™

The Relationship Of Preschool Children's Television Viewing, Food/Brand Recognition/Recall, Weight Classification, And Parent's Knowledge Of American Academy Of Pediatrics' Recommendations Of Daily Television Viewing, Patricia Marley Howell

UNF Graduate Theses and Dissertations

The prevention of childhood obesity during the formative years is necessary because dietary patterns influenced by parents are developed early. A major obstacle to healthy feeding patterns in children is television advertising. The study tested three hypotheses. 1) Preschool children ages two to five years who watch more television are able to recognize/recall more food brands than those who view less television. 2) An increase in food brand recognition/recall in preschool children is associated with an overweight classification based on calculated Body Mass Index. 3) Children of parents who are unaware of the American Academy of Pediatrics (AAP) recommendations for …