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Social Marketing Campaigns To Promote Healthy Eating In Low-Income Louisiana Environments: A Mixed Methods Formative Assessment, Linda Fergus

LSU Doctoral Dissertations

A healthy diet consistent with the Dietary Guidelines for Americans (DGA) is associated with reduced risk of obesity and chronic disease. Many people do not consume a healthy diet, especially those with limited resources. The purpose of this research was to study social marketing campaigns and message design factors that promote healthy eating and improved physical activity (PA) behaviors to low-income populations in Louisiana (LA) and to describe the attitudes, beliefs, and barriers of the rural, low-income LA population regarding healthy eating.

In a scoping literature review, an evidence map of publications regarding social marketing campaigns that aim to promote …