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Examining The Influence Of Farmers' Market Managers’ Perceived Roles On Access To Healthful Foods For Low-Income Households And Business Opportunities For Small- And Moderate-Size Farms, Rachel K. Ward

Rachel K Ward

Farmers’ markets are increasingly promoted as mechanisms for improving access to healthful foods for low-income households, as they are relatively inexpensive to establish and they can provide affordable food for low-income households by offering Supplemental Nutrition Assistance Program Electronic Benefit Transfer (SNAP/EBT). SNAP/EBT at markets also expands revenue opportunities for participating farmers. Market mangers provide a critical role in overseeing SNAP/EBT at markets and influencing business opportunities for farmers. Using a mixed-method approach, this study aimed to evaluate how managers’ motivations influence SNAP/EBT availability and participation at markets, and business opportunities for small- and moderate- sized farms. To develop a …