Medicine and Health Sciences Commons^™

The Investigation Of Health-Related Topics On Tiktok: A Descriptive Study Protocol, Joelie Mandzufas, Jeremiah Ayalde, Daniel Ta, Emily Munro, Rigel Paciente, Emmanuel P. Pranoto, Kaelyn King, Kelly How, Alanna Sincovich, Mary Brushe, Nicole Wickens, Gabriella Wells, Alix Woolard, Melinda Edmunds, Hannah Thomas, Gina S. A. Trapp, Karen Lombardi

Research outputs 2022 to 2026

The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics. The first 50 appearing videos in each of five relevant hashtags are sampled for analysis. Utilising a codebook with detailed definitions, engagement metadata and content variables applicable to any content area is captured, including an assessment of the video’s overall …