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“Edutainment”: The Role Of Mass Media In The Development Of An Effective Hiv/Aids Youth Awareness Campaign In Viet Nam, Carmin Smoot

Independent Study Project (ISP) Collection

Since the first reported case of HIV in Ho Chi Minh City, Vietnam, in the year 1990, more than 300,000 people have contracted the disease. The Socialist Republic of Vietnam has made considerable progress since that time in disseminating information on HIV/AIDS to the public, utilizing various forms of media. Yet in the rudimentary stages of this national effort, a “social evils” campaign was launched by the government; an emphasis was placed on informing the public as to why individuals contract HIV/AIDS, and which negative individual behaviors, or “social evils,” influence the proliferation of the disease. As more of the …