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Honors Theses

Theses/Dissertations

2014

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Labor And Individual Differences: Their Influence On Product Value Perception, Trang Thi Thuy Nguyen Jun 2014

Labor And Individual Differences: Their Influence On Product Value Perception, Trang Thi Thuy Nguyen

Honors Theses

The current research examined the impact of self-monitoring propensity on the “IKEA Effect”, in which labor induces greater liking for the products of one's labor, and as a result overvaluation of one’s creation. Whereas there was some research, such as those on toolkits or the “IKEA Effect”, which investigated valuation of self-created or self-build products, there is still little on personality traits influencing such valuations. In the experiment, students evaluated their self-assembled origami crane, cranes made by other participants, or cranes made by someone with high experience doing origami. The valuations made by the groups in different conditions are then …